The Case for Decentralised AI and Digital Rights Management

Elastos Elacity dDRM Decentralized AI

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In a recent controversy, Scarlett Johansson disclosed that she had been approached by OpenAI to voice their latest ChatGPT 4.0 system. After declining the offer, she was dismayed to find the released AI voice, named “Sky,” closely mimicked her own, raising ethical concerns about the unauthorised use of her voice. This incident highlights the need for decentralised AI and digital rights management to ensure creators retain control over their contributions and identities.


The Problems with Centralised AI Systems

Centralised AI systems, like those managed by OpenAI, control vast amounts of data and intellectual property. These systems can replicate individual contributions without proper consent or compensation, as seen in Johansson’s case. Centralised control can lead to misuse and ethical violations, undermining the rights of creators.


Elacity’s Decentralised Digital Rights Management (dDRM)

Imagine a future where you can go to an open market and purchase Scarlett Johansson’s AI voice directly from her for your personal AI, seek her advice on the film industry, or use her 3D avatar to create a custom movie. In this decentralised AI marketplace, professionals from various sectors offer their AI-trained services. You could access legal advice from an AI trained by top attorneys, receive medical consultations from doctor-developed AIs, or engage in therapy sessions with AI counsellors. Students benefit from AI tutors for personalised learning, while creatives can hire AI voice actors, writers, and editors for high-quality content.

Professionals can use AI personal assistants for administrative tasks, and fitness enthusiasts can access AI personal trainers for customised workouts. This decentralised AI marketplace democratises access to high-quality services, fostering innovation and personalisation across various fields, where everyone is fairly rewarded. AI processing for all is performed on the user’s device like your Iphone or Laptop using edge computing with complete privacy over third-party servers.



Elacity’s dDRM system built on the Elastos SmartWeb offers a solution through blockchain technology and peer-to-peer (P2P) networks. Here’s how it can revolutionise AI and empower creators:

1. Decentralised AI Training and Ownership:

  • AI Capsules: Creators can encapsulate their contributions, like voice recordings, into encrypted AI Capsules stored on decentralised networks. This ensures creators retain ownership and control over their data.
  • Collaborative Training: In a decentralised AI ecosystem, multiple stakeholders can collaboratively train AI models, with contributors receiving fair compensation through smart contracts.

2. Smart Contracts and Tokenisation:

  • Tokenisation: Digital Capsules are indexed with ERC-721 tokens for distinct ownership and managed with ERC-1155 tokens for access, distribution, and royalties. Smart contracts enforce transparency and fairness.
  • Automated Royalties: Smart contracts automate royalty distribution, ensuring creators are paid immediately and fairly whenever their contributions are used.

3. Global Decentralised Marketplace:

  • Marketplace for AI Capsules: Elacity’s platform supports a marketplace where AI Capsules can be traded. Creators can directly monetise their contributions, fostering a global economy free from centralised control.
  • Transparent Transactions: Blockchain technology ensures all transactions are verifiable and secure, reducing the risk of unauthorised use.

4. Decentralised AI Playback:

    • Runtime Execution Environment: Elacity’s decentralised runtime operates on the user’s device, executing AI locally and ensuring complete privacy. This setup eliminates the need for centralised servers, allowing AI models to run securely and privately on individual devices. Users retain control over their data and interactions, enhancing security and privacy in AI applications.


Elacity dDRM


Benefits of Decentralised DRM for AI

  • Empowers Creators: Creators maintain control and receive direct compensation, preventing unauthorised use as seen in Johansson’s case.
  • Ensures Transparency and Security: Blockchain provides transparent, secure, and immutable transactions.
  • Encourages Collaboration: Decentralised AI promotes collaborative training, benefiting from diverse data sources while protecting individual rights.

The controversy involving Scarlett Johansson and OpenAI highlights the need for a decentralised approach to AI and digital rights management. Elacity’s dDRM system, leveraging blockchain technology, provides a secure, transparent, and fair solution for managing digital assets. By empowering creators and protecting their rights, Elacity paves the way for a more democratic and ethical digital economy where AI systems are co-trained and managed fairly. Follow Infinity for the latest updates!


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